Social media marketing 'key to boosting website traffic'

11:37 25th January 2010

Companies in Lancashire could benefit from using online marketing channels such as social media to drive traffic to websites, it has been suggested.

The value of using the likes of Facebook and Twitter has been highlighted by MyVoucherCodes.co.uk, which recently revealed that £21.4 million of sales have come from traffic which originated on the social networking websites.

According to the website, such figures mean that social media marketing helped to drive 12 per cent of the site's total sales in the final quarter of 2009.

Mark Pearson, managing director of MyVoucherCodes.co.uk, said the figures highlight that social media "really can be a worthwhile form of marketing".

"Since we started using Facebook and Twitter more regularly to notify people of the big discount voucher codes they could be using to save money online, we've seen a leap in not only the amount of traffic referred, but also the money spent through the site," he explained.

Recent figures released by the Direct Marketing Association revealed that 51 per cent of consumers have expressed an interest in receiving email promotions from companies they have a relationship with.

The same study suggested that marketers do not recognise this, as just 28 per cent believe consumers are interested in the channel.

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