Brits 'continuing their love affair with online retail'

11:34 11th February 2010

Online retail is proving increasingly popular with consumers in the UK, new research has suggested.

The study by Logan Tod & Co predicts that a sales increase of over 20 per cent will be seen during Christmas 2010, taking the total amount spent to the equivalent of £1.26 billion.

In news which may interest companies in Lancashire, it also revealed that the public intend to do 23 per cent more shopping online in the run up to the festive period this year.

Cost was found to be a key reason why people choose to shop online, with 70 per cent using ecommerce due to the competitive prices available.

Matthew Tod, chief executive at Logan Tod & Co, said: "2009 was a tough year financially for everyone, so it is not surprising to see cost play such an integral part of the purchasing process.

"That is why it's extremely positive to see that online retailers were so successful over Christmas."

Recent figures published by the British Retail Consortium revealed that online retail sales were up 14.6 per cent in January from 12 months earlier.

While the rise was smaller than that seen in December, the body claimed it still represented strong growth.

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