Website Conversion Optimisation

The percentage rate at which your website converts your visitors to actual sales or enquiries can be tracked and influenced by effective website conversion techniques. This service is essential for businesses looking to grow their online business.

Increasing your conversion rates will not only increase your enquiries or boost sales, but also help your website to out-perform your competitors' results. But what exactly does conversion optimisation mean and what's involved?

Our Conversion Rate Optimisation Process

In order to understand just how effectively your website is converting, we first need to analyse your website analytics data. If this is something you do not currently use, we must implement it immediately. The analytical data will help us to identify the problematic areas of your website that need to be addressed to increase conversion rates. We will identify;

• Current conversion rate
• Entry & Exit page activity
• Bounce rate
• Click through rates between pages
• Navigation paths
• and much more

Layout Improvements

The layout of your website should not be set in stone if you can help it. Moving elements around your page can directly affect the conversion rates. Perhaps moving your email subscription form to the top of or to the left of your page will increase sign ups. Maybe adding and image or changing the text will affect the website. Without constant testing and analysis you will never know if your website is converting at its optimum rate.

Web Page Split Testing & Multivariate Testing

Creating different versions of your web pages with conversion elements will allow us to test the effectiveness of each one. We can then send a percentage of traffic to the different page to ascertain which converts best. Once we have a winner we can roll out that page and start the process all over again to test a new element.

Cross Marketing Conversion Testing

Conversion optimisation isn't just used for website testing. We can use similar procedures to test and improve;

• Email Marketing
  
• Pay Per Click Advertising
  
• Direct Mail
• Affiliate Marketing
• Keywords
• Search Engine Optimisation
  
• Sales Funnel Optimisation

The list goes on.

Will Conversion Rate Optimisation Work For Your Business?

A coffee and a chat doesn't cost a thing. Give us a call on 0161 348 7348 and ask to speak to our expert Digital Marketing manager or complete the form on the right and we will arrange a meeting. We are proud to be based right next door to Piccadilly Train Station in Manchester which gives us easy access the entire country.