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European online retail 'to hit €114bn in 2014'
European online retail 'to hit €114bn in 2014'2010-03-09 11:38:19Companies in Lancashire could benefit greatly from launching an online retail presence, new research has predicted.The study by Forrester Research has forecast that e-commerce in Western Europe as a whole... Full story
 
Online marketing 'growing powerfully'
Online marketing 'growing powerfully'2010-03-08 11:27:32Companies in Lancashire should consider using online marketing platforms in order to boost their profile, an expert has suggested.Richard Houdmont, director for Wales of the Chartered Institute of Marketing,... Full story
 
Women 'seek out bargains through online retail'
Women 'seek out bargains through online retail'2010-03-05 12:04:17Women are more likely then men to seek out bargain deals through online retail services, new research has suggested.The study by Deutsche Card Services, which may interest companies in Lancashire with... Full story
 
Catalogues 'can have an impact on online retail'
Catalogues 'can have an impact on online retail'2010-03-04 11:22:50Companies in Lancashire could boost the popularity of their online retail services by sending catalogues out to clients, an expert has suggested.Coy Clement, of advertising consultancy clementDirect, recently... Full story
 
Strong online marketing performance 'key to success'
Strong online marketing performance 'key to success'2009-12-22 11:21:16Companies in Lancashire need to perform strongly in terms of online marketing if they want to get noticed via the internet, a new study has suggested.Research by the Internet Advertising Bureau Europe... Full story
 
Brits 'up online retail spend in November'
Brits 'up online retail spend in November'2009-12-21 11:18:03New figures have revealed that consumers in the UK increased the amount they spend through online retail channels during November.The research by IMRG and Capgemini revealed that £5.3 billion was... Full story
 
Email newsletters 'still have a role in ecommerce'
Email newsletters 'still have a role in ecommerce'2009-12-24 10:51:22Email newsletters will continue to support ecommerce trade for the foreseeable future, it has been suggested.According to marketing commentator Gus Sentementes, the documents are an important way of communicating... Full story
 
Christmas day online shopping boom expected
Christmas day online shopping boom expected2009-12-23 17:41:38Rather than spending Christmas day tucking into their turkey and watching the Queen's speech, an increasing number of Brits are likely to be found logging on for some online shopping.According to research... Full story
 
Companies 'aim to use video in online marketing'
Companies 'aim to use video in online marketing'2010-03-03 11:13:34A growing number of businesses are looking to add video content to their online marketing efforts, according to a new study.In a study which may interest companies in Lancashire looking to boost their... Full story
 
Online retail 'to enjoy a strong 2010'
Online retail 'to enjoy a strong 2010'2010-01-22 11:15:39Companies in Lancashire could enjoy a major sales boost by embracing online retail facilities this year, new research has suggested.The latest figures published by IMRG and Capgemini revealed that online... Full story
 
Website design 'an ongoing process'
Website design 'an ongoing process'2010-01-19 11:32:19Companies in Lancashire have been urged by an expert to keep an eye on new trends they can incorporate into their website design work.Helen Leggatt, of marketing advice website BizReport, has claimed that... Full story
 
Social media marketing 'key to boosting website traffic'
Social media marketing 'key to boosting website traffic'2010-01-25 11:37:01Companies in Lancashire could benefit from using online marketing channels such as social media to drive traffic to websites, it has been suggested.The value of using the likes of Facebook and Twitter... Full story
 
Analytics 'key to online marketing efforts'
Analytics 'key to online marketing efforts'2010-01-20 11:07:52Companies in Lancashire need to make web analytics a key part of their online marketing campaigns, according to an expert.Blaine Mathieu, brand and product strategy manager of Lyris, said the "information... Full story
 
Online marketing 'offers strong growth'
Online marketing 'offers strong growth'2009-12-29 11:37:31Companies in Lancashire could benefit greatly from shifting some of their advertising spend to the world of online marketing, it has been suggested.According to Eva Berg-Winters, digital media expert at... Full story
 
Personalisation 'to rise up the online marketing agenda'
Personalisation 'to rise up the online marketing agenda'2009-12-31 11:33:34The concept of providing relevant and credible content to consumers via online marketing will grow in importance over the next 12 months, an expert has predicted.According to Jon Arnold of Entrepreneur.com,... Full story
 
Online retail growth 'driven by several factors'
Online retail growth 'driven by several factors'2010-02-03 11:03:34A number of issues are driving the strong growth in online retail services in the UK, according to an expert.In comments which may interest companies in Lancashire planning to sell goods online, David... Full story
 
Online marketing 'key to Valentine's Day promotions'
Online marketing 'key to Valentine's Day promotions'2010-02-02 11:22:24Companies in Lancashire that are planning promotional campaigns linked to Valentine's Day should use online marketing, an expert has suggested.Wendy Lowe, director of product marketing at solutions provider... Full story
 
Online marketing 'boosting the advertising industry'
Online marketing 'boosting the advertising industry'2010-01-18 11:18:53Growth in the use of online marketing is helping the advertising industry recover from the recession, new figures have suggested.In news which suggests high levels of interest in web-based promotions,... Full story
 
Study highlights impact of online retail
Study highlights impact of online retail2010-01-21 11:43:18New research has suggested how retail companies in Lancashire could benefit from embracing e-commerce services.The study by Eurostat, the statistical office of the European Union, revealed that 93 per... Full story
 
Study highlights popularity of online marketing
Study highlights popularity of online marketing2010-01-15 11:25:42Online marketing channels such as email remain popular with consumers, according to new research.The study by the Direct Marketing Association (DMA) revealed that 51 per cent of people expressed an interest... Full story
 
 

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