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The latest news from the web development, e-commerce and internet marketing industry.
 

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ASA remit 'shouldn't impact' on online marketing
ASA remit 'shouldn't impact' on online marketing2010-09-03 14:00:00The new extended digital remit from the Advertising Standards Agency (ASA) should not affect the ways in which businesses conduct their online marketing, it has been suggested. According to Caroline Roberts,... Full story
 
Effect of real-time search on online marketing 'not yet clear'
Effect of real-time search on online marketing 'not yet clear'2010-09-03 10:49:17The effect of real-time search on online marketing is still not clear, it has been suggested. Last week, Google announced the launch of its new Google Realtime Search webpage, which is dedicated specifically... Full story
 
Growth in digital online marketing ad spend
Growth in digital online marketing ad spend2010-09-02 10:57:34Spending in digital online marketing ads increased by 47 per cent over the first half of the year, a new report has revealed. According to a new report from the Rubicon Project, online display marketing... Full story
 
Things to consider before launching an SEO online marketing drive
Things to consider before launching an SEO online marketing drive2010-09-01 12:08:50It is important to think about search engine optimisation (SEO) when beginning an online marketing campaign, it has been suggested.According to Kevin Gibbons, writing for the Econsultancy blog, it is important... Full story
 
E-commerce spending hits £5bn
E-commerce spending hits £5bn2010-08-24 12:23:07E-commerce spending last month hit a record level of £5 billion, according to new figures.This marks the highest yearly growth in the month of July since 2007, with an 18 per cent rise in e-commerce... Full story
 
Blogs 'help brands with online marketing'
Blogs 'help brands with online marketing'2010-08-31 11:48:20Blogs can be used as part of online marketing activities to help enable brands to "display thought-leadership", it has been suggested.North West e-commerce firms could demonstrate how in touch... Full story
 
Online marketing metrics 'becoming more important'
Online marketing metrics 'becoming more important'2010-07-30 11:57:20Website development agencies in Manchester have been told that online marketing metrics are becoming more and more important in the industry.A study by Forbes Insights and MarketShare Partners showed that... Full story
 
Renewing a website is often preferable to creating a new one, says expert
Renewing a website is often preferable to creating a new one, says expert2010-08-12 14:51:20Rather than creating a brand new website it is advisable to renew an existing one, according to an expert.Writing on New Media Age, strategy director of The Other Media and professor of ecommerce at... Full story
 
Attractive website design 'boosts search engine ranking'
Attractive website design 'boosts search engine ranking'2010-08-16 12:03:57Attractive website design combined with good, effective search engine optimisation, makes websites rank highly on search engines, it has been suggested.The success of a site is dictated by the website... Full story
 
E-commerce popularity rising
E-commerce popularity rising2010-08-17 11:16:56When deciding whether to go for e-commerce or shop buying, price is an important determining factor. Some 60 per cent shop online because of the cost, while just over half (51 per cent) choose e-commerce... Full story
 
Online marketing through social media 'has huge possibilities'
Online marketing through social media 'has huge possibilities'2010-08-18 11:52:28Even though is it still in its infancy, online marketing through social media has enormous potential.E-commerce merchants should not rely solely upon search marketing to drive business.The latest quarterly... Full story
 
Good news for online marketing: Twitter use rises dramatically
Good news for online marketing: Twitter use rises dramatically2010-08-19 11:10:19The use of social networking site Twitter has risen dramatically over the past year, showing the potential it presents as an online marketing tool. According to new research from comScore, in June, almost... Full story
 
'One way forward' for online marketing is explicit opt-ins on search
'One way forward' for online marketing is explicit opt-ins on search2010-08-20 11:58:54Google's search box meets a "clear precise need" for online marketing which the search giant is "to clever" to do away with, it has been suggested.According to Karin von Abrams,... Full story
 
People 'not spending more because of e-commerce'
People 'not spending more because of e-commerce'2010-08-23 12:06:12People are opting for e-commerce firms in order to save money, but that does not necessarily mean they are spending more money online, it has been claimed.Paypal has released an annual UK Online Retail... Full story
 
E-commerce firms should 'understand digital mindset of customers'
E-commerce firms should 'understand digital mindset of customers'2010-08-25 12:53:31E-commerce firms looking to boost their online marketing need to understand the "digital mindset" of their customers, it has been suggested.In order to attract consumers to the digital marketplace,... Full story
 
Online marketing firms 'to increase budget for rest of 2010'
Online marketing firms 'to increase budget for rest of 2010'2010-07-30 11:56:45The budgets for online marketing firms in Manchester should rise for the rest of this year, according to a new study which has just been published.Royal Mail's second marketing tracking poll, carried out... Full story
 
Online marketing 'is intrusive and repetitive'
Online marketing 'is intrusive and repetitive'2010-08-26 12:02:27Only 17 per cent of internet users believe online marketing is impactful and appealing, according to new research.Instead, the majority chose attributes such as intrusive, repetitive, unappealing and cheap... Full story
 
Social media 'plays vital role' in online marketing
Social media 'plays vital role' in online marketing2010-08-27 11:50:08Social media plays a "vital role" in online marketing, it has been suggested.This is because they "basically put a magnifying glass on the most powerful sales driver of all: word-of-mouth",... Full story
 
68% of e-commerce firms 'don't use data effectively'
68% of e-commerce firms 'don't use data effectively'2010-07-28 12:00:00More than two-thirds (68 per cent) of e-commerce firms are unsure as to whether they use data collected from their websites effectively.The e-commerce companies are uncertain as to whether they manage... Full story
 
Facebook is 'impossible' to challenge
Facebook is 'impossible' to challenge2010-07-30 11:54:02Those working in online marketing may be interested to know that it has been suggested Facebook's domination of the social networking website market is only likely to be challenged if, and when, the nature... Full story
 
 

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