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    <title>Athernet Solutions' online marketing news</title>
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      <title><![CDATA[Twitter use increasing among businesses]]></title>
      <link><![CDATA[http://www.athernet.co.uk/800056830-Twitter-use-increasing-among-businesses.html]]></link>
      <description><![CDATA[When socially-driven technologies become more mainstream, featuring across media outlets extensively, more businesses become comfortable with them and embrace them, perhaps for their online marketing,...]]></description>
      <pubDate><![CDATA[2010-09-08 13:56:57]]></pubDate>
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      <title><![CDATA[Over a third of SMEs use social media daily]]></title>
      <link><![CDATA[http://www.athernet.co.uk/800052645-Over-a-third-of-SMEs-use-social-media-daily.html]]></link>
      <description><![CDATA[More than a third of small and medium-sized enterprises (SMEs) use social media daily as an online marketing tool, a new survey has revealed. Over half (54 per cent) use social media on a daily basis,...]]></description>
      <pubDate><![CDATA[2010-09-06 12:00:00]]></pubDate>
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      <title><![CDATA[ASA remit 'shouldn't impact' on online marketing]]></title>
      <link><![CDATA[http://www.athernet.co.uk/800051017-ASA-remit-shouldn-t-impact-on-online-marketing.html]]></link>
      <description><![CDATA[The new extended digital remit from the Advertising Standards Agency (ASA) should not affect the ways in which businesses conduct their online marketing, it has been suggested. According to Caroline Roberts,...]]></description>
      <pubDate><![CDATA[2010-09-03 14:00:00]]></pubDate>
      <guid><![CDATA[703]]></guid>
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      <title><![CDATA[Online marketing metrics 'becoming more important']]></title>
      <link><![CDATA[http://www.athernet.co.uk/800008806-Online-marketing-metrics-becoming-more-important.html]]></link>
      <description><![CDATA[Website development agencies in Manchester have been told that online marketing metrics are becoming more and more important in the industry.A study by Forbes Insights and MarketShare Partners showed that...]]></description>
      <pubDate><![CDATA[2010-07-30 11:57:20]]></pubDate>
      <guid><![CDATA[673]]></guid>
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      <title><![CDATA[Online marketing through social media 'has huge possibilities']]></title>
      <link><![CDATA[http://www.athernet.co.uk/800029747-Online-marketing-through-social-media-has-huge-possibilities.html]]></link>
      <description><![CDATA[Even though is it still in its infancy, online marketing through social media has enormous potential.E-commerce merchants should not rely solely upon search marketing to drive business.The latest quarterly...]]></description>
      <pubDate><![CDATA[2010-08-18 11:52:28]]></pubDate>
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      <title><![CDATA[Good news for online marketing: Twitter use rises dramatically]]></title>
      <link><![CDATA[http://www.athernet.co.uk/800031455-Good-news-for-online-marketing-Twitter-use-rises-dramatically.html]]></link>
      <description><![CDATA[The use of social networking site Twitter has risen dramatically over the past year, showing the potential it presents as an online marketing tool. According to new research from comScore, in June, almost...]]></description>
      <pubDate><![CDATA[2010-08-19 11:10:19]]></pubDate>
      <guid><![CDATA[690]]></guid>
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      <title><![CDATA['One way forward' for online marketing is explicit opt-ins on search]]></title>
      <link><![CDATA[http://www.athernet.co.uk/800033627-One-way-forward-for-online-marketing-is-explicit-opt-ins-on-search.html]]></link>
      <description><![CDATA[Google&#39;s search box meets a "clear precise need" for online marketing which the search giant is "to clever" to do away with, it has been suggested.According to Karin von Abrams,...]]></description>
      <pubDate><![CDATA[2010-08-20 11:58:54]]></pubDate>
      <guid><![CDATA[691]]></guid>
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      <title><![CDATA[Online marketing 'is intrusive and repetitive']]></title>
      <link><![CDATA[http://www.athernet.co.uk/800041143-Online-marketing-is-intrusive-and-repetitive.html]]></link>
      <description><![CDATA[Only 17 per cent of internet users believe online marketing is impactful and appealing, according to new research.Instead, the majority chose attributes such as intrusive, repetitive, unappealing and cheap...]]></description>
      <pubDate><![CDATA[2010-08-26 12:02:27]]></pubDate>
      <guid><![CDATA[697]]></guid>
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      <title><![CDATA[Social media 'plays vital role' in online marketing]]></title>
      <link><![CDATA[http://www.athernet.co.uk/800042974-Social-media-plays-vital-role-in-online-marketing.html]]></link>
      <description><![CDATA[Social media plays a "vital role" in online marketing, it has been suggested.This is because they "basically put a magnifying glass on the most powerful sales driver of all: word-of-mouth",...]]></description>
      <pubDate><![CDATA[2010-08-27 11:50:08]]></pubDate>
      <guid><![CDATA[698]]></guid>
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      <title><![CDATA[Online marketing firms 'to increase budget for rest of 2010']]></title>
      <link><![CDATA[http://www.athernet.co.uk/800008805-Online-marketing-firms-to-increase-budget-for-rest-of-2010.html]]></link>
      <description><![CDATA[The budgets for online marketing firms in Manchester should rise for the rest of this year, according to a new study which has just been published.Royal Mail's second marketing tracking poll, carried out...]]></description>
      <pubDate><![CDATA[2010-07-30 11:56:45]]></pubDate>
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      <title><![CDATA[Effect of real-time search on online marketing 'not yet clear']]></title>
      <link><![CDATA[http://www.athernet.co.uk/800050693-Effect-of-real-time-search-on-online-marketing-not-yet-clear.html]]></link>
      <description><![CDATA[The effect of real-time search on online marketing is still not clear, it has been suggested. Last week, Google announced the launch of its new Google Realtime Search webpage, which is dedicated specifically...]]></description>
      <pubDate><![CDATA[2010-09-03 10:49:17]]></pubDate>
      <guid><![CDATA[702]]></guid>
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      <title><![CDATA[Facebook is 'impossible' to challenge]]></title>
      <link><![CDATA[http://www.athernet.co.uk/800008794-Facebook-is-impossible-to-challenge.html]]></link>
      <description><![CDATA[Those working in online marketing may be interested to know that it has been suggested Facebook's domination of the social networking website market is only likely to be challenged if, and when, the nature...]]></description>
      <pubDate><![CDATA[2010-07-30 11:54:02]]></pubDate>
      <guid><![CDATA[675]]></guid>
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      <title><![CDATA[Online marketing likely 'favourite' for marketing spend increase]]></title>
      <link><![CDATA[http://www.athernet.co.uk/800011883-Online-marketing-likely-favourite-for-marketing-spend-increase.html]]></link>
      <description><![CDATA[Online marketing in the form of search engine optimisation (SEO) and social media networking are likely to be forerunners in marketing campaigns over the coming six months, suggested one study.The Royal...]]></description>
      <pubDate><![CDATA[2010-08-03 17:16:01]]></pubDate>
      <guid><![CDATA[677]]></guid>
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      <title><![CDATA[Growth in digital online marketing ad spend]]></title>
      <link><![CDATA[http://www.athernet.co.uk/800048824-Growth-in-digital-online-marketing-ad-spend.html]]></link>
      <description><![CDATA[Spending in digital online marketing ads increased by 47 per cent over the first half of the year, a new report has revealed. According to a new report from the Rubicon Project, online display marketing...]]></description>
      <pubDate><![CDATA[2010-09-02 10:57:34]]></pubDate>
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