Email Marketing Services Agency Manchester

The relationship between the average order value (AOV), the website traffic and the conversion rate determines the amount of revenue or enquiries generated by our email campaigns. The relationship between the number of purchases a customer makes per year multiplied by the total number of years as a customer and the average order value equates to the lifetime customer sales model.

Developing an effective email marketing strategy is key to understanding the 'Lifetime Customer Sales Model'. Repeat selling is far easier, less time consuming and more cost effective than the process of hunting for new business, and our email marketing platform will help you to do just that.

Types of Email Marketing Campaigns

To the majority of businesses, email marketing services are  associated with monthly newsletters and quarterly news updates. However, email marketing is much more sophisticated and when used with our tracking systems becomes a powerful selling platform that should not be overlooked.

Sales Triggered Email Campaigns
Identifying products related to each other gives us a opportunity to up-sell to your customers when they have made a purchase. Therefore, if a customer buys a product we can automatically send them an email after a set period of time offering them an associated or complimentary product.

Time Sensitive Email Promotions
These can be used in a number of ways.

• Weekly or monthly support or newsletter type emails set to run on autopilot
• Time sensitive sales email (48 Hour Sale, Only 24 hours left, Last day of our sale etc)

These types of emails can encourage emotional relationships with your customers.

Content Email Campaigns
Used for important information that your customers need. This could be Delivery Information, Terms and Conditions, Technical Data etc.

Wave Email Campaigns
These are a fantastic way to build up the hype of a big event, promote open days, graduation days and new products and services. These email campaigns can be set up in advance then set to run on selected days and times in order to get the best response.

Questionnaires and Surveys
If you want to know more about the interests of your customers or what they think about your services you can do this through online surveys and emails. Setting up an online survey then promoting it by email is a very cost effective way of understanding the needs of your customers.

Statistical Analysis

Understanding your customers email browsing habits allows us to hone your campaigns to make sure they are running as optimal as possible. We can track;

• Open Rates
  
• Link Statistics
  
• Hard and Soft Bounces
  
• Handle all unsubscribe and subscribe details
  
• Forwarding Statistics
  

Split Testing

In order to make your email campaigns as effective as possible we perform various split tests throughout your campaigns. Email Open Rates are affected by the Subject Line of your email campaign and Click Through Rates are affected by the Design and the Message of your email. We are able to send your latest campaign to a selected group of recipients, test a number of subject lines to see which has the best open rate, then send it to the rest of your recipients with the winning subject line. Greater open rates = higher conversion rates.

Split testing design elements on your actual email campaign can improve click through rates to your website and as such should be constantly tested to improve the overall effectiveness of your campaign.

Interested to know more about our email marketing services?

We are proud to be a full service digital marketing agency in Manchester. Give us a call on 0161 348 7348 at our Manchester office and ask to speak to our Email Marketing Account Manager who will be more than happy to discuss your options, or simply complete the form opposite. We are waiting to make a real difference to your business.